Why every company needs a ‘Twitter Tsar’ by The Telegraph via @askaaronlee

17 04 2011

Many Nigerian companies are yet to come to terms with the rapidly growing importance of social media, as some might assume it is an ‘unserious’ medium of ‘getting the word out’. Even where it seems companies use social media platforms, such as Facebook and Twitter, they usually end up at the bottom in the list of priorities.

Happy reading.

http://www.telegraph.co.uk/technology/8453993/Why-every-company-needs-a-Twitter-Tsar.html

Posted by octoberclouds with WordPress for BlackBerry.

Advertisements




Why you should tweet during a crisis by Dave Fleet (a lesson for Nigerian companies)

13 04 2011

A good article by Dave Fleet on the need for companies to take a ‘proactive engagement’ approach in dealing with crisis/issues that may affect the perception of companies. Rather than ignore or not acknowledge issues, companies should do the opposite and see the tangible benefits that can accrue.

Many Nigerian firms shy away from acknowledging their mistakes either online or offline, thinking they would be saving themselves any embarrassment. A company that acknowledges its mistakes, takes proactive measures to reduce re-occurrences and continually engages its customers/consumers builds more positivity for its brand.

Happy reading.

http://davefleet.com/2011/04/tweet-crisis/

Posted by octoberclouds with WordPress for BlackBerry.





10 rules for how nonprofit should use Twitter

13 04 2011

An insightful article by Robin Stepheson of Bread for the World (posted by Socialbrite) on how Twitter (and social media) in general can be used effectively. Essentially, Twitter and other social media platforms should be seen as two-way communication tools, rather than just another information conduit where there’s no interaction with consumers/followers.

I find this a very essential read for Nigerian companies who want to use social media (with or without a social media/communication strategy) to reach their customers. Many Nigerian firms latch onto to social media without the much needed dedication to make it work, some probably think its a waste of resources and manpower and don’t see anything meaningful coming out of it.

Nigerian firms need to change their mindset about social media to make it work. Social media has become mainstream, and isn’t a school boy’s hubby anymore.

Happy reading.

http://www.socialbrite.org/2011/04/08/10-rules-for-how-nonprofits-should-use-twitter/comment-page-1/#comment-45403

Posted by octoberclouds with WordPress for BlackBerry.





6 painful social media missteps

7 04 2011

Social media pitfalls corporate citizens should avoid. – http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/index.html





The ‘dark side’ of social media

7 04 2011

No doubt that social media has created an environment where your information is not really yours once you hit the send button. That’s why I would always advocate that in whatever we do we must endeavour to remain ‘conscious’ and ‘alert’. So that the consequences of our thoughts, words and actions become ‘obvious’.

The attached link is to an article that highlights the negativity of social media due to carelessness on the part of individuals who paid no attention to their actions. It also highlights the steps organisations are taking in ensuring the integrity of the company is protected, even to the point of rejecting job applicants because of perceived ‘trends’ on their social media pages.

Either way, lessons for everyone.

http://mobile.nytimes.com/article?a=771958&single=1&f=21

Posted by octoberclouds with WordPress for BlackBerry.





Jega, Twitter Trend and Social Media

2 04 2011

Jega becoming a trend on Twitter for whatever reasons (good or bad) underscores the power and importance of social media for businesses (both big and small). Essentially, companies and personality brands have to pay attention to ‘mentions’ about their brands, across the social media universe, as it provides useful feedback (whether positive or negative feedback). Such feedbacks can be used as ‘intelligence’ to take corrective measures in protecting a brand’s identity.





Companies need to adapt in social media by iStrategy

31 03 2011

http://www.istrategyconference.com/blog/?category=Social-Media&title=Countdown-to-San-Francisco—-Companies-need-to-adapt-in-social-media&pid=346&utm_source=31MarMC&utm_medium=TWTR&utm_content=RossERLY&utm_campaign=SM

Posted by octoberclouds with WordPress for BlackBerry.