10 rules for how nonprofit should use Twitter

13 04 2011

An insightful article by Robin Stepheson of Bread for the World (posted by Socialbrite) on how Twitter (and social media) in general can be used effectively. Essentially, Twitter and other social media platforms should be seen as two-way communication tools, rather than just another information conduit where there’s no interaction with consumers/followers.

I find this a very essential read for Nigerian companies who want to use social media (with or without a social media/communication strategy) to reach their customers. Many Nigerian firms latch onto to social media without the much needed dedication to make it work, some probably think its a waste of resources and manpower and don’t see anything meaningful coming out of it.

Nigerian firms need to change their mindset about social media to make it work. Social media has become mainstream, and isn’t a school boy’s hubby anymore.

Happy reading.


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