10 rules for how nonprofit should use Twitter

13 04 2011

An insightful article by Robin Stepheson of Bread for the World (posted by Socialbrite) on how Twitter (and social media) in general can be used effectively. Essentially, Twitter and other social media platforms should be seen as two-way communication tools, rather than just another information conduit where there’s no interaction with consumers/followers.

I find this a very essential read for Nigerian companies who want to use social media (with or without a social media/communication strategy) to reach their customers. Many Nigerian firms latch onto to social media without the much needed dedication to make it work, some probably think its a waste of resources and manpower and don’t see anything meaningful coming out of it.

Nigerian firms need to change their mindset about social media to make it work. Social media has become mainstream, and isn’t a school boy’s hubby anymore.

Happy reading.

http://www.socialbrite.org/2011/04/08/10-rules-for-how-nonprofits-should-use-twitter/comment-page-1/#comment-45403

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7 ways social media is transforming PR. via PR Daily

12 04 2011

Lessons Nigerian companies could learn.

http://www.prdaily.com/Main/Articles/bcf4989e-2262-46b4-bb5d-04096481d60f.aspx

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6 painful social media missteps

7 04 2011

Social media pitfalls corporate citizens should avoid. – http://money.cnn.com/galleries/2011/technology/1104/gallery.social_media_controversies/index.html





The ‘dark side’ of social media

7 04 2011

No doubt that social media has created an environment where your information is not really yours once you hit the send button. That’s why I would always advocate that in whatever we do we must endeavour to remain ‘conscious’ and ‘alert’. So that the consequences of our thoughts, words and actions become ‘obvious’.

The attached link is to an article that highlights the negativity of social media due to carelessness on the part of individuals who paid no attention to their actions. It also highlights the steps organisations are taking in ensuring the integrity of the company is protected, even to the point of rejecting job applicants because of perceived ‘trends’ on their social media pages.

Either way, lessons for everyone.

http://mobile.nytimes.com/article?a=771958&single=1&f=21

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Jega, Twitter Trend and Social Media

2 04 2011

Jega becoming a trend on Twitter for whatever reasons (good or bad) underscores the power and importance of social media for businesses (both big and small). Essentially, companies and personality brands have to pay attention to ‘mentions’ about their brands, across the social media universe, as it provides useful feedback (whether positive or negative feedback). Such feedbacks can be used as ‘intelligence’ to take corrective measures in protecting a brand’s identity.





Companies need to adapt in social media by iStrategy

31 03 2011

http://www.istrategyconference.com/blog/?category=Social-Media&title=Countdown-to-San-Francisco—-Companies-need-to-adapt-in-social-media&pid=346&utm_source=31MarMC&utm_medium=TWTR&utm_content=RossERLY&utm_campaign=SM

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Companies need to adapt in social media

31 03 2011

http://www.istrategyconference.com/blog/?category=Social-Media&title=Countdown-to-San-Francisco—-Companies-need-to-adapt-in-social-media&pid=346&utm_source=31MarMC&utm_medium=TWTR&utm_content=RossERLY&utm_campaign=SM

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