Why every company needs a ‘Twitter Tsar’ by The Telegraph via @askaaronlee

17 04 2011

Many Nigerian companies are yet to come to terms with the rapidly growing importance of social media, as some might assume it is an ‘unserious’ medium of ‘getting the word out’. Even where it seems companies use social media platforms, such as Facebook and Twitter, they usually end up at the bottom in the list of priorities.

Happy reading.


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