Why you should tweet during a crisis by Dave Fleet (a lesson for Nigerian companies)

13 04 2011

A good article by Dave Fleet on the need for companies to take a ‘proactive engagement’ approach in dealing with crisis/issues that may affect the perception of companies. Rather than ignore or not acknowledge issues, companies should do the opposite and see the tangible benefits that can accrue.

Many Nigerian firms shy away from acknowledging their mistakes either online or offline, thinking they would be saving themselves any embarrassment. A company that acknowledges its mistakes, takes proactive measures to reduce re-occurrences and continually engages its customers/consumers builds more positivity for its brand.

Happy reading.


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