Jega, Twitter Trend and Social Media

2 04 2011

Jega becoming a trend on Twitter for whatever reasons (good or bad) underscores the power and importance of social media for businesses (both big and small). Essentially, companies and personality brands have to pay attention to ‘mentions’ about their brands, across the social media universe, as it provides useful feedback (whether positive or negative feedback). Such feedbacks can be used as ‘intelligence’ to take corrective measures in protecting a brand’s identity.




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